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Apr 28, 2024
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2023-2024 Undergraduate Catalog [Current Academic Year] This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 473 Marketing and Product Innovation
Marketing and product successes and failures, environmental influences, market/product plans, and the new product planning process. Development of the project, starting with product-idea and continuing through offering a new product/service.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Winter (in-person, occasionally online)
Prerequisites - MKTG 360
Restriction by Major -
Restriction by Class - Undergraduate standing
Equivalent Course(s) -
Course History -
Change to class and major restrictions 5/2023, effective Fall 2023; Change to major restriction 8/2016, effective Winter 2017
marketing , business
Summer 2024 Course Sections
Fall 2024 Course Sections
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