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MKTG 369 AdvertisingAdvertising as a communication tool in marketing management. The role of advertising in the marketing mix and in society. Emphasis on problem-based decision making including the appropriate use of research in establishing advertising objectives, allocating advertising budgets, determining target audiences, developing creative strategies, selecting media and determining advertising effectiveness. Credit 3 hrs May not be repeated for additional credit Grade Mode Normal (A-F) Course Rotation Fall (day and evening; in-person, occasionally online), Winter (day and evening; in-person, occasionally online), and Summer (in-person, occasionally online) Prerequisites - MKTG 360 Restriction by Major - Restriction by Class - Undergraduate standing Equivalent Course(s) - Course History - Change to major restriction 5/2023, effective Fall 2023; Change to major restriction 8/2016, effective Winter 2017 marketing, business
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