Sep 24, 2019  
2014-2015 Undergraduate Catalog 
    
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MKTG 369 - Advertising


Advertising as a communication tool in marketing management. The role of advertising in the marketing mix and in society. Emphasis on problem-based decision making including the appropriate use of research in establishing advertising objectives, allocating advertising budgets, determining target audiences, developing creative strategies, selecting media and determining advertising effectiveness.

Credit Hours: 3 hrs
Prerequisite:  
Terms Offered:  
Last Updated: Links 04/2011


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