Aug 18, 2019  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog THIS IS NOT THE CURRENT CATALOG. LINKS AND CONTENT ARE OUT OF DATE!

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JRNL 333 - Integrated Campaigns


The variety and scope of media and communication tools that are available to PR practitioners includes everything from public Media to one-on-one communication. That is why today’s PR practitioner needs to understand all aspects within the field of communications. This includes traditional public relations, advertising, marketing, social media, controlled media, interactive media, events, and one-on-one communication. The purpose of this course will focus on the planning, implementation and evaluation of an integrated campaign. This concept of integration reflects an increase in sophistication of organizations as they seek to use variety of strategies to convey consistent messages.

Credit Hours: 3 hrs
Last Updated: New Course 4/2013, effective Winter 2014


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