MKTG 261 - Contemporary Selling

Introduction of the basic principles of personal selling, as used in profit and nonprofit organizations. Included are small case analyses, evaluation of sales presentations, and skill development using video recorded role-plays.

Credit Hours: 3 hrs
Terms Offered: Fall (Day and Evening), Winter (Day and Evening) and Summer (Day or Evening ,Summer 1 and 2)

Last Updated: Course Rotation 8/2014, Links 06/2012

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