MKTG 369 - Advertising
Advertising as a communication tool in marketing management. The role of advertising in the marketing mix and in society. Emphasis on problem-based decision making including the appropriate use of research in establishing advertising objectives, allocating advertising budgets, determining target audiences, developing creative strategies, selecting media and determining advertising effectiveness.
Credit Hours: 3 hrs
Prerequisite:
Terms Offered: Fall (Day and Evening), Winter (Day and Evening) and Summer (Day, Summer 2 Only)
Last Updated: Course Rotation 8/2014, Links 04/2011
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