MKTG 425 - Sports and Event Marketing
This course includes topics germane to marketing activities associated with sports and a variety of events. It looks at the marketing of spectator and participation sports as well as events such as the arts, local festivals and charity events. The course also examines the use of such events as marketing tools. This component will look at issues such as endorsements, licensing, naming rights and sponsorship linkages.
Credit Hours: 3 hrs
Prerequisite:
Terms Offered: Fall (Day), Winter (Day and Evening) and Summer (Day and Traverse City condensed course, Summer 1 Only)
Course Revisions:
Effective Winter 2016, the prerequisites for this course were changed from “MKTG 360” to “MKTG 360 or SMGT 201 ”
Last Updated: Course Revision note 11/2015; Course Rotation 8/2014, Links 04/2011
Winter 2025 Course Sections
Summer 2025 Course Sections
Fall 2025 Course Sections
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