MKTG 473 - Marketing and Product Innovation
Marketing and product successes and failures, environmental influences, market/product plans, and the new product planning process. Development of the project, starting with product-idea and continuing through offering a new product/service.
Credit Hours: 3 hrs
Prerequisite:
Terms Offered: Winter (Day)
Last Updated: Course Rotation 8/2014, Linked 04/2011
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