MKTG 474 - Promotional Strategy
Problems of advertising and other promotional tools in the context of Integrated Marketing Communications theory. Topics include interactive promotions, direct marketing promotions, sales promotions and public relations. Emphasis on problem-based decision making and development of promotional campaigns.
Credit Hours: 3 hrs
Prerequisite:
Graduate Credit: This is an undergraduate course available to graduate students for graduate credit.
Terms Offered: Winter (Day) and Summer (Evening, Summer 2 Only)
Last Updated: Course Rotation 8/2014, Graduate Credit 07/2011; Links 04/2011
Winter 2025 Course Sections
Summer 2025 Course Sections
Fall 2025 Course Sections
Add to Portfolio (opens a new window)
|
