MKTG 426 - Sponsorship
This course looks at sponsorship as an element of the organization’s integrated marketing communications (IMC) plan. It covers traditional sponsorship and the three special forms of sponsorship: licensing, venue naming rights, and endorsements. It addresses all six primary areas for sponsorship as defined by the International Events Group (IEG): sports; cause-related marketing; festivals, fairs and annual events; the arts; entertainment, tours and attractions; and associations and membership organizations.
Credit Hours: 3 hrs
Prerequisite:
Terms Offered: Fall (Day or Evening) and Summer (Day or Evening, Summer 1 Only)
Course Revisions:
Effective Winter 2016, the prerequsites for this couse will change from “MKTG 360” to “MKTG 360 or SMGT 201 ”
Last Updated: Course Revision note 11/2015; Course Rotation 8/2014, New Course 06/2011, effective Fall 2011
Winter 2025 Course Sections
Summer 2025 Course Sections
Fall 2025 Course Sections
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