May 04, 2024  
2015-2016 Undergraduate Catalog 
    
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MKTG 444 - Direct and Interactive Marketing

This course provides a comprehensive examination of direct and interactive marketing concepts, methods, techniques, tools and applications. It covers the foundations of direct and interactive marketing, integrated and multi-channel marketing communications, and response measurement and evaluative metrics.

Credit Hours: 3 hrs
Prerequisite:   
Terms Offered: Fall (N/A), Winter (N/A) and Summer (N/A)

Last Updated: Course Rotation 8/2014, New Course 06/2011, effective Fall 2011


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