BMMT 367 - Curriculum in Marketing Education

Overviews content bases and other factors affecting marketing education curriculum. Includes development of comprehensive curriculum plans for a variety of marketing education settings, utilization of nonclassroom curriculum delivery systems, and implementation of curriculum evaluation and revision procedures. Examines current trends in marketing education curriculum.

Credit Hours: 2 hrs
Grade Mode: Normal (A-F)

Previously listed as BE 367

Last Updated:
COT Reorganization 6/2014

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