Oct 06, 2024

2016-2017 Undergraduate Catalog

2016-2017 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

MKTG 360 - Principles of Marketing

Marketplace exchanges; the relationship between marketing activities of the organization and the consumer.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Typically offered Fall (Day, Evening, Livonia and Online), Winter (Day, Evening, Livonia and Online) and Summer (Day, Evening, and Online, Summer I and II)

Course Revision (effective Winter 2017):
Change to Major Restriction (ACC-Major, AIS-Major, ACAC-150, AIAC-150, ACTX-150, ECBB-Major, CIS-Major, ENTR-Major,ENTR - Minor, SCMG-Minor, FIN-Major, GBUS-Major, GBUS-Minor, IBAC, IBAI, IBCI, IBEC, IBEN, IBFI, IBGB, IBMG, IBMK, IBSC, IB-Minor, MGMT-Major, MGMT-Minor, MKTG-Major, MKTG-Minor, SCMG-Major, SCMG-Minor, BMMT, IDE-Major, EDT-Major, PNAM-Major, NPAD-Minor, AVMG, TCMG, CMTC-Major, GEOG-GTOR, LGIT-Japanese, LGIC-French, LGIC-Spanish, LGIC-German, or CNST-Major)

Last Updated:
Course Rotation 8/2014, Links 06/2012