MKTG 425 - Sports and Event Marketing

This course includes topics germane to marketing activities associated with sports and a variety of events. It looks at the marketing of spectator and participation sports as well as events such as the arts, local festivals and charity events. The course also examines the use of such events as marketing tools. This component will look at issues such as endorsements, licensing, naming rights and sponsorship linkages.

Credit Hours: 3 hrs May not be repeated for credit
Grade Mode: Normal (A-F)

Typically offered Fall (Day), Winter (Day and Evening) and Summer (Day and Traverse City condensed course, Summer I Only)

Prerequisite(s):

MKTG 360

or SMGT 201

Class-Level Restriction(s): Junior, Senior, or Second Bachelor standing

Course Revision (effective Winter 2017):
Change to Major Restriction (ACC-Major, AIS-Major, ACAC-150, AIAC-150, ACTX-150, ECBB-Major, CIS-Major, ENTR-Major, FIN-Major, GBUS-Major, GBUS-Minor, IBAC, IBAI, IBCI, IBEC, IBEN, IBFI, IBGB, IBMG, IBMK, IBSC, MGMT-Major, MKTG-Major, MKTG-Minor SCMG-Major, EDT-Major, or CNST-Major)

Last Updated:
Change to Prerequisites 11/2015, effective Winter 2016; Course Rotation 8/2014, Links 04/2011

Winter 2025 Course Sections

Summer 2025 Course Sections

Fall 2025 Course Sections