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Sep 01, 2024
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MKTG 460 - Global Marketing
Global marketing and its role in the multinational corporation. Appraising international opportunities; product, price, promotion, and distribution policies; foreign marketing environments.
Credit Hours: 3 hrs May not be repeated for credit
Grade Mode: Normal (A-F)
Typically offered Fall (Evening), Winter (Day) and Summer (Day, Summer II Only)
Prerequisite(s):
Class-Level Restriction(s): Junior, Senior, or Second Bachelor standing
Course Revision (effective Winter 2017):
Change to Major Restriction (ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , IB-Minor , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , LGIT-Japanese , LGIC-French , LGIC-Spanish , LGIC-German , or CNST-Major )
Previously listed as MKTG 460 - International Marketing
Last Updated:
Change to course title and description 12/2015, effective Fall 2016; Course Rotation 8/2014, Links 04/2011
Summer 2024 Course Sections
Fall 2024 Course Sections
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