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Nov 23, 2024
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MKTG 473 - Marketing and Product Innovation
Marketing and product successes and failures, environmental influences, market/product plans, and the new product planning process. Development of the project, starting with product-idea and continuing through offering a new product/service.
Credit Hours: 3 hrs
Grade Mode: Normal (A-F)
Typically offered Winter (Day)
Prerequisite(s):
Course Revision (effective Winter 2017):
Change to Major Restriction: ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , ENTR-Minor FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , SCMG-Major , TCMG , or CNST-Major
Last Updated:
Course Rotation 8/2014, Linked 04/2011
Winter 2025 Course Sections
Fall 2024 Course Sections
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