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Oct 06, 2024
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MKTG 474 - Promotional Strategy
Problems of advertising and other promotional tools in the context of Integrated Marketing Communications theory. Topics include interactive promotions, direct marketing promotions, sales promotions and public relations. Emphasis on problem-based decision making and development of promotional campaigns.
Credit Hours: 3 hrs
Grade Mode: Normal (A-F)
Typically offered Winter (Day) and Summer (Evening, Summer II Only)
Prerequisite(s):
Course Revision (effective Winter 2017):
Change to Major Restriction (ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , or CNST-Major )
Last Updated:
Graduate Credit Rescinded 11/2015, effective Fall 2016; Course Rotation 8/2014, Graduate Credit 07/2011; Links 04/2011
Summer 2024 Course Sections
Fall 2024 Course Sections
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