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Sep 01, 2024
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MKTG 426 - Sponsorship This course looks at sponsorship as an element of the organization’s integrated marketing communications (IMC) plan. It covers traditional sponsorship and the three special forms of sponsorship: licensing, venue naming rights, and endorsements. It addresses all six primary areas for sponsorship as defined by the International Events Group (IEG): sports; cause-related marketing; festivals, fairs and annual events; the arts; entertainment, tours and attractions; and associations and membership organizations.
Credit Hours: 3 hrs May not be repeated for credit Grade Mode: Normal (A-F)
Typically offered Fall (Day or Evening) and Summer (Day or Evening, Summer I Only)
Prerequisite(s): or SMGT 201
Class-Level Restriction(s): Junior, Senior, or Second Bachelor standing
Course Revision (effective Winter 2017): Change to Major Restriction (ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , or CNST-Major )
Last Updated: Change to Prerequisites 11/2015, effective Winter 2016; Course Rotation 8/2014, New Course 06/2011, effective Fall 2011
Summer 2024 Course Sections
Fall 2024 Course Sections
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