Sep 28, 2024

2016-2017 Graduate Catalog

2016-2017 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

IMC 601 - Principles, Strategies and Tactics

This course introduces the key principles of integrated marketing communications and its role in building brands. Students will learn the synergistic effect across communication channels and the perspectives of all relevant stake holds in such a way that brand value is maximized.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Class Restriction(s): Masters or Graduate Certificate standing

Major Restriction(s): Master of Science in Integrated Marketing Communications (IMC) or Graduate Certificate in Integrated Marketing Communications

Last Updated:
Class-level restriction 9/2015, effective Winter 2016; Department Change 7/2014

Summer 2024 Course Sections

Fall 2024 Course Sections