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2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

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MKTG 530 - E-Commerce Essentials

This course provides an overview of e-business. It explores managerial issues related to economics, marketing and logistics of business transactions in the networked economy. Topics include information technology, value creation and delivery, supply-chain management, electronic financial markets, digital storefronts, digital payments and the ethical/legal issues involving electronic commerce that are highlighted in case studies.

Credit Hours: 3 hrs
Grade Mode: Normal (A-F)

Typically offered Winter (Online)

Last Updated:
Course Rotation 8/2014, Links 07/2012


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