| |
May 23, 2024
|
|
|
|
|
MKTG 635 - Digital Marketing
This course focuses on the marketing issues and practices relevant to digital environments such as the Internet and other emerging digital media. Students will develop an understanding of digital consumers in shaping and influencing marketing strategy and will analyze marketing issues facing firms that want to compete in the digital world.
Credit Hours: 3 hrs
Grade Mode: Normal (A-F)
Typically offered Winter (Online)
Prerequisite(s):
Major Restriction(s): College of Business students only
Previously listed as MKTG 635 - Internet Marketing
Last Updated:
Course Rotation 8/2014, Title and Course Description Change 08/2012, effective Winter 2013; Links 05/2011
Summer 2024 Course Sections
Fall 2024 Course Sections
Add to Portfolio (opens a new window)
|
|
