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May 23, 2024
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MKTG 645 - Database Marketing
This course teaches how databases are properly created and effectively used in marketing. It offers an in-depth, practical coverage of the strategic and tactical decisions involved in marketing database development, maintenance, warehousing, and mining. It emphasizes how organizations can establish and maximize their relationships with customers using databases.
Credit Hours: 3 hrs
Grade Mode: Normal (A-F)
Typically offered Fall (Online); Summer (Online, Summer II Only)
Prerequisite(s): and
Major Restriction(s): MBA students only
Last Updated:
Course Rotation 8/2014, Links 05/2011; Prerequisite Change 07/2011, effective Fall 2011
Summer 2024 Course Sections
Fall 2024 Course Sections
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