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May 23, 2024
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MKTG 670 - Advanced Methods in Marketing Research
This course outlines the application of research methods to aid in marketing decision making. Included are approaches to problem definition, secondary data review, questionnaire development, data collection, data analysis and managerial interpretation, and the reporting of research findings. This course will also provide a detailed look at a computer-based statistical package (e.g., SPSS).
Credit Hours: 3 hrs
Grade Mode: Normal (A-F)
Typically offered Winter (Evening)
Prerequisite(s):
Last Updated:
Course Rotation 8/2014, Links 05/2011
Summer 2024 Course Sections
Fall 2024 Course Sections
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