Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

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ARTS 104 - Graphic Design for Non-Majors | GEKA


This course is an introduction to the fundamentals, principles, and basic production considerations of graphic design and the development of a professional design thought process.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall and Winter

Class-Level Restriction Undergraduate standing

Graphic design is a crucial component of visual communication. Yet, it is often “invisible” to those who encounter it; we are used to reading text without thinking about the impact of the typography- the visual vehicle by which information is transmitted. Visual communication rivals verbal communication in its ability to communicate. The correspondence between content and form is intrinsic to graphic design- design is structured around the communication of information from client and designer to a target audience. The formal material of graphic design, typography, and image, must work together effectively in order to communicate the specific content of a project. Through the creation of design artifacts, students will learn the essential descriptive vocabularies of graphic design, and how a designer’s choices about type and image in a piece shape the content of design. Through examination and analysis of professional graphic design, students will become familiar with the relationship between creative process and critical thinking. Graphic design offers audiences visual communicative data- in the form of type and image- that reflect, and also orchestrate, an array of cultural concerns. Understanding and experiencing how effective visual communication is produced offers students, insight into the role visual media play in molding the character of a culture.
Previously listed as ART 165, FA 165
Equivalent Courses ART 165, FA 165

Updates Change to description 4/2017, effective Fall 2017; Course Rotation added 9/2014


Summer 2024 Course Sections

Fall 2024 Course Sections




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