Dec 11, 2019  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog THIS IS NOT THE CURRENT CATALOG. LINKS AND CONTENT ARE OUT OF DATE!

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MKTG 374 - Business to Business Marketing


Concepts, procedures, and problems encountered when one business or organization markets its products or services to another. Emphasizes the marketing practices employed by industrial organizations. Topics include: customer relationship management, market analysis, organizational buying behavior, purchasing procedures, pricing and negotiation, selling and marketing planning.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day) and Winter (day)

Prerequisite(s) MKTG 360 
Major Restriction(s) ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MKTG-Minor , SCMG-Minor , MGMT-Major , MKTG-Major , SCMG-Major , BMMT , or CNST-Major  
Class-Level Restriction Junior, Senior, or Second Bachelors standing

Updates Change to major restriction 8/2016, effective Winter 2017


Winter 2020 Course Sections

Fall 2019 Course Sections

Summer 2019 Course Sections




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