Sep 26, 2018  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog THIS IS NOT THE CURRENT CATALOG. LINKS AND CONTENT ARE OUT OF DATE!

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MKTG 425 - Sports and Event Marketing


This course includes topics germane to marketing activities associated with sports and a variety of events. It looks at the marketing of spectator and participation sports as well as events such as the arts, local festivals and charity events. The course also examines the use of such events as marketing tools. This component will look at issues such as endorsements, licensing, naming rights and sponsorship linkages.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day), Winter (day and evening), and Summer I (day and Traverse City)

Prerequisite(s) MKTG 360  or SMGT 201  
Major Restriction(s) ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major MKTG-Minor  SCMG-Major , EDT-Major CNST-Major , or SMGT-Major   
Class-Level Restriction Junior, Senior, or Second Bachelors standing

Updates Change to major restriction 4/2017, effective Summer 2017; Change to major restriction 8/2016, effective Winter 2017; Change to Prerequisites 11/2015, effective Winter 2016


Winter 2018 Course Schedule

Summer 2018 Course Schedule

Fall 2018 Course Schedule




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