MKTG 470 - Marketing Research

Skills and attitudes required to specify and utilize market and buyer information in defining marketing problems and making marketing decisions. Applied marketing research problems.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day), Winter (day and evening), and Summer II (day)

Prerequisite(s) MKTG 360 and DS 265
Major Restriction(s) ACC-Major, AIS-Major, ACAC-150, AIAC-150, ACTX-150, ECBB-Major, CIS-Major, ENTR-Major, FIN-Major, GBUS-Major, GBUS-Minor, IBAC, IBAI, IBCI, IBEC, IBEN, IBFI, IBGB, IBMG, IBMK, IBSC, MGMT-Major, MKTG-Major, MKTG-Minor SCMG-Major, or CNST-Major
Class-Level Restriction Junior, Senior, or Second Bachelors standing

Updates Change to major restriction 8/2016, effective Winter 2017