Dec 14, 2018  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog THIS IS NOT THE CURRENT CATALOG. LINKS AND CONTENT ARE OUT OF DATE!

[Add to Portfolio]

MKTG 474 - Promotional Strategy


Problems of advertising and other promotional tools in the context of Integrated Marketing Communications theory. Topics include interactive promotions, direct marketing promotions, sales promotions and public relations. Emphasis on problem-based decision making and development of promotional campaigns.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Winter (day) and Summer II (evening)

Prerequisite(s) MKTG 369 
Major Restriction(s) ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , or CNST-Major  
Class-Level Restriction Junior, Senior, or Second Bachelors standing

Updates Graduate Credit Rescinded 11/2015, effective Fall 2016; Course Rotation 8/2014, Graduate Credit 07/2011; Links 04/2011


Winter 2019 Course Schedule

Fall 2018 Course Schedule




[Add to Portfolio]