MKTG 239 - Google AdWords and Web Page Design

In this course students learn how to manage a significant search engine advertising budget. In particular, the course teaches students the fundamentals of business search visibility and web page design to capitalize on search driven traffic to web sites.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day and evening)

Class-Level Restriction Undergraduate standing

Previously listed as IS 239 - Google AdWords and Web Page Design
Equivalent Courses IS 239

Updates Change to prefix and department 11/2016, effective Summer 2017; Course Rotation 3/2015; Links 6/2012

Winter 2025 Course Sections

Summer 2025 Course Sections

Fall 2025 Course Sections