MKTG 339 - Google Analytics and Landing Page Optimization

This course is the second of two courses in a sequence with the following goal: To help you achieve mastery of the algorithmic business models that dominate the web today, the most important of which are search and search marketing. To that end, this particular course focuses on optimizing landing pages for targeted search engine marketing campaigns using Google AdWords.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Winter (day and evening)

Prerequisite(s) IS 247, IS 279, or MKTG 239
Class-Level Restriction Junior or Senior standing

Notes | Students who do not meet prerequisite requirements may request instructor permission to enroll in the course.

Previously listed as IS 339 - Google Analytics and Landing Page Optimization
Equivalent Courses IS 339

Updates Change to course prefix, department, and prerequisites 11/2016, effective Summer 2017; Course Rotation 3/2015; Links 4/2011

Winter 2025 Course Sections

Summer 2025 Course Sections

Fall 2025 Course Sections