Jul 20, 2018  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog THIS IS NOT THE CURRENT CATALOG. LINKS AND CONTENT ARE OUT OF DATE!

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MKTG 426 - Sponsorship


This course looks at sponsorship as an element of the organization’s integrated marketing communications (IMC) plan. It covers traditional sponsorship and the three special forms of sponsorship: licensing, venue naming rights, and endorsements. It addresses all six primary areas for sponsorship as defined by the International Events Group (IEG): sports; cause-related marketing; festivals, fairs and annual events; the arts; entertainment, tours and attractions; and associations and membership organizations.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day or evening) and Summer I (day or evening)

Prerequisite(s) MKTG 360  or SMGT 201  
Major Restriction(s) ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major MKTG-Minor , SCMG-Major CNST-Major , or SMGT-Major  
Class-Level Restriction Junior, Senior, or Second Bachelors standing

Updates Change to major restriction 4/2017, effective Summer 2017; Change to major restriction 8/2016, effective Winter 2017; Change to Prerequisites 11/2015, effective Winter 2016; Course Rotation 8/2014; New Course 6/2011, effective Fall 2011


Winter 2018 Course Schedule

Summer 2018 Course Schedule

Fall 2018 Course Schedule




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