MKTG 439L4 - Search Marketing Practicum | GELB

Students will manage a Non-Profit’s Adwords campaign and analyze account performance using Google Analytics. They will develop an online professional Networking presence using a personal blog, Twitter, LinkedIn and Google+ to gain direct experience using online social networking to gain search visibility. Successful students may qualify for professional certification.

Department Permission is required

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F)

Prerequisite(s) MKTG 239
Class-Level Restriction Undergraduate standing (Including Second Bachelor)

Previously listed as IS 439L4 - Search Marketing Practicum; IS 439
Equivalent Courses IS 439L4, IS 439

Updates Change to course prefix and department 11/2016, effective Summer 2017; Change to course number for Gen Ed 7/2014, effective Fall 2015, New Course 5/2012, effective Winter 2013

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