AMA 453W - Marketing the Arts [GEWI]

Relates traditional marketing practices to arts administration and provides experience in applying marketing skills to the arts. The study of marketing in the arts and information relating to past market analysis; research and preparation of a specific market plan for an arts organization; presentation of market plan.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation

Prerequisites -
Restriction by Major -
Restriction by Class - Undergraduate standing

Keywords: arts management, Writing Intensive (GEWI)

Equivalent Courses: CTAR 453W, CTAR 453, CTAR 553, AMA 553
Updates: Change to prefix 4/2019, effective Fall 2019; Equivalent Course added, Graduate Credit rescinded 7/2014, effective Winter 2015; Graduate Credit added 7/2011; Approved for GEWI 12/2006, effective Fall 2007

Winter 2025 Course Sections

Summer 2025 Course Sections

Fall 2025 Course Sections