Nov 22, 2024

2019-2020 Undergraduate Catalog

2019-2020 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

MKTG 360 - Principles of Marketing

Marketplace exchanges; the relationship between marketing activities of the organization and the consumer.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day, evening, and online), Winter (day, evening, and online), and Summer I/II (day, evening, and online)

Prerequisites -
Restriction by Major - ACC-Major, AIS-Major, ACAC-150, AIAC-150, ACTX-150, ECBB-Major, CIS-Major, ENTR-Major, ENTR - Minor, SCMG-Minor, FIN-Major, GBUS-Major, GBUS-Minor, IBAC, IBAI, IBCI, IBEC, IBEN, IBFI, IBGB, IBMG, IBMK, IBSC, INB-Minor, MGMT-Major, MGMT-Minor, MKTG-Major, MKTG-Minor, SCMG-Major, SCMG-Minor, BMMT, IDE-Major, EDT-Major, PNAM-Major, NPAD-Minor, AVMG, TCMG, CMTC-Major, GEOG-GTOR, LGIT-Japanese, LICF-Major, LICS-Major, LICG-Major, CNST-Major, PURL-Major, or PURL-Minor
Restriction by Class - Junior, Senior, or Second Bachelors standing

Keywords: marketing, business

Updates: Change to major restriction 8/2016, effective Winter 2017