| |
Nov 22, 2024
|
|
|
|
|
MKTG 374 - Business to Business Marketing
Concepts, procedures, and problems encountered when one business or organization markets its products or services to another. Emphasizes the marketing practices employed by industrial organizations. Topics include: customer relationship management, market analysis, organizational buying behavior, purchasing procedures, pricing and negotiation, selling and marketing planning.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day) and Winter (day)
Prerequisites - MKTG 360
Restriction by Major - ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MKTG-Minor , SCMG-Minor , MGMT-Major , MKTG-Major , SCMG-Major , BMMT , or CNST-Major
Restriction by Class - Junior, Senior, or Second Bachelors standing
Keywords: marketing , business
Updates: Change to major restriction 8/2016, effective Winter 2017
Winter 2025 Course Sections
Fall 2024 Course Sections
Add to Portfolio (opens a new window)
|
|
