Nov 26, 2024

2019-2020 Undergraduate Catalog

2019-2020 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

MKTG 425 - Sports and Event Marketing

This course includes topics germane to marketing activities associated with sports and a variety of events. It looks at the marketing of spectator and participation sports as well as events such as the arts, local festivals and charity events. The course also examines the use of such events as marketing tools. This component will look at issues such as endorsements, licensing, naming rights and sponsorship linkages.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day), Winter (day and evening), and Summer I (day and Traverse City)

Prerequisites - MKTG 360 or SMGT 201
Restriction by Major - ACC-Major, AIS-Major, ACAC-150, AIAC-150, ACTX-150, ECBB-Major, CIS-Major, ENTR-Major, FIN-Major, GBUS-Major, GBUS-Minor, IBAC, IBAI, IBCI, IBEC, IBEN, IBFI, IBGB, IBMG, IBMK, IBSC, MGMT-Major, MKTG-Major, MKTG-Minor SCMG-Major, EDT-Major, CNST-Major, or SMGT-Major
Restriction by Class - Junior, Senior, or Second Bachelors standing

Keywords: marketing, business

Updates: Change to major restriction 4/2017, effective Summer 2017; Change to major restriction 8/2016, effective Winter 2017; Change to prerequisites 11/2015, effective Winter 2016

Winter 2025 Course Sections

Fall 2024 Course Sections