Nov 26, 2024

2019-2020 Undergraduate Catalog

2019-2020 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

MKTG 430 - Marketing of Services

Study of marketing practices as applied to the service industry. Special emphasis is placed on the marketing concept and customer satisfaction in the service industry.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day)

Prerequisites - MKTG 360
Restriction by Major - ACC-Major, AIS-Major, ACAC-150, AIAC-150, ACTX-150, ECBB-Major, CIS-Major, ENTR-Major, FIN-Major, GBUS-Major, GBUS-Minor, IBAC, IBAI, IBCI, IBEC, IBEN, IBFI, IBGB, IBMG, IBMK, IBSC, MGMT-Major, MKTG-Major, MKTG-Minor, SCMG-Major, or CNST-Major
Restriction by Class - Junior, Senior, or Second Bachelors standing

Keywords: marketing, business

Updates: Change to major restriction 8/2016, effective Winter 2017