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Nov 26, 2024
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MKTG 474 - Promotional Strategy
Problems of advertising and other promotional tools in the context of Integrated Marketing Communications theory. Topics include interactive promotions, direct marketing promotions, sales promotions and public relations. Emphasis on problem-based decision making and development of promotional campaigns.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Winter (day) and Summer II (evening)
Prerequisites - MKTG 369
Restriction by Major - ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , or CNST-Major
Restriction by Class - Junior, Senior, or Second Bachelors standing
Keywords: marketing , business
Updates: Graduate Credit rescinded 11/2015, effective Fall 2016; Course Rotation added 8/2014; Graduate Credit added 7/2011
Winter 2025 Course Sections
Fall 2024 Course Sections
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