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Nov 26, 2024
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MKTG 426 - Sponsorship
This course looks at sponsorship as an element of the organization’s integrated marketing communications (IMC) plan. It covers traditional sponsorship and the three special forms of sponsorship: licensing, venue naming rights, and endorsements. It addresses all six primary areas for sponsorship as defined by the International Events Group (IEG): sports; cause-related marketing; festivals, fairs and annual events; the arts; entertainment, tours and attractions; and associations and membership organizations.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day or evening) and Summer I (day or evening)
Prerequisites - MKTG 360 or SMGT 201
Restriction by Major - ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , CNST-Major , or SMGT-Major
Restriction by Class - Junior, Senior, or Second Bachelors standing
Keywords: marketing , business
Updates: Change to major restriction 4/2017, effective Summer 2017; Change to major restriction 8/2016, effective Winter 2017; Change to prerequisites 11/2015, effective Winter 2016; Course Rotation 8/2014; New Course 6/2011, effective Fall 2011
Winter 2025 Course Sections
Fall 2024 Course Sections
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