Nov 26, 2024

2019-2020 Undergraduate Catalog

2019-2020 Undergraduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

MKTG 444 - Direct and Interactive Marketing

This course provides a comprehensive examination of direct and interactive marketing concepts, methods, techniques, tools, and applications. It covers the foundations of direct and interactive marketing, integrated and multi-channel marketing communications, and response measurement and evaluative metrics.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall, Winter, and Summer

Prerequisites - MKTG 360
Restriction by Major - ACC-Major, AIS-Major, ACAC-150, AIAC-150, ACTX-150, ECBB-Major, CIS-Major, ENTR-Major, FIN-Major, GBUS-Major, GBUS-Minor, IBAC, IBAI, IBCI, IBEC, IBEN, IBFI, IBGB, IBMG, IBMK, IBSC, MGMT-Major, MKTG-Major, MKTG-Minor, SCMG-Major, or CNST-Major
Restriction by Class - Undergraduate standing

Keywords: marketing, business

Updates: Change to major restriction 8/2016, effective Winter 2017; New Course 6/2011, effective Fall 2011

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