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Dec 22, 2024
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MKTG 369 - Advertising
Advertising as a communication tool in marketing management. The role of advertising in the marketing mix and in society. Emphasis on problem-based decision making including the appropriate use of research in establishing advertising objectives, allocating advertising budgets, determining target audiences, developing creative strategies, selecting media and determining advertising effectiveness.
Credit 3 hrs Normal (A-F)
May not be repeated for additional credit
Course Rotation: Fall (day and evening), Winter (day and evening), and Summer II (day)
Prerequisites - MKTG 360
Other Restrictions -
Restriction by Major - ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MKTG-Minor , MGMT-Major , MKTG-Major , SCMG-Major , BMMT , TCMG , or CNST-Major
Restriction by Class - Junior, Senior, or Second Bachelors standing
Additional Information:
Keywords: marketing , business
Updates: Change to major restriction 8/2016, effective Winter 2017
Winter 2025 Course Sections
Fall 2024 Course Sections
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