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Dec 22, 2024
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MKTG 425 - Sports and Event Marketing
This course includes topics germane to marketing activities associated with sports and a variety of events. It looks at the marketing of spectator and participation sports as well as events such as the arts, local festivals and charity events. The course also examines the use of such events as marketing tools. This component will look at issues such as endorsements, licensing, naming rights and sponsorship linkages.
Credit 3 hrs Normal (A-F)
May not be repeated for additional credit
Course Rotation: Fall (day), Winter (day and evening), and Summer I (day and Traverse City)
Prerequisites - MKTG 360 or SMGT 201
Other Restrictions -
Restriction by Major - ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , CNST-Major , EDT-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor SCMG-Major , SEF - Minor , or SMGT-Major
Restriction by Class - Junior, Senior, or Second Bachelors standing
Additional Information:
Keywords: marketing , business
Updates: Major restrictions updated 1/2020, effective Fall 2020; Change to major restriction 4/2017, effective Summer 2017; Change to major restriction 8/2016, effective Winter 2017; Change to prerequisites 11/2015, effective Winter 2016
Winter 2025 Course Sections
Fall 2024 Course Sections
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