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Jun 16, 2024
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HRM 570 - Hospitality Industry Marketing
This study of marketing as it applies to service industries. Topics include the basics of service marketing, the marketing plan, and special problems relating to the hospitality industry. Students will conduct critical assessment of customer needs and develop a marketing plan to meet their needs and expectations.
Cross-listed with HRM 470
Credit 3 hrs Normal (A-F)
May not be repeated for additional credit
Course Rotation -
Prerequisites -
Other Restrictions -
Restriction by Major -
Restriction by Degree Type - Masters or Graduate Certificate standing
Additional Information:
Equivalent Courses: HRM 470
Updates: New Course 4/2016, effective Fall 2016
Summer 2024 Course Sections
Fall 2024 Course Sections
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