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Jul 16, 2024
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MKTG 430 Marketing of Services
Study of marketing practices as applied to the service industry. Special emphasis is placed on the marketing concept and customer satisfaction in the service industry.
Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day)
Prerequisites - MKTG 360
Other Restrictions -
Restriction by Major - ACC-Major , AIS-Major , ACAC-150 , AIAC-150 , ACTX-150 , ECBB-Major , CIS-Major , ENTR-Major , FIN-Major , GBUS-Major , GBUS-Minor , IBAC , IBAI , IBCI , IBEC , IBEN , IBFI , IBGB , IBMG , IBMK , IBSC , MGMT-Major , MKTG-Major , MKTG-Minor , SCMG-Major , or CNST-Major
Restriction by Class - Junior, Senior, or Second Bachelors standing
Keywords: marketing , business
Updates: Change to major restriction 8/2016, effective Winter 2017
Summer 2024 Course Sections
Fall 2024 Course Sections
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