MKTG 430 Marketing of Services

Study of marketing practices as applied to the service industry. Special emphasis is placed on the marketing concept and customer satisfaction in the service industry.

Credit 3 hrs May not be repeated for additional credit
Grade Mode Normal (A-F) Course Rotation Fall (day)

Prerequisites - MKTG 360
Other Restrictions -
Restriction by Major - ACC-Major, AIS-Major, ACAC-150, AIAC-150, ACTX-150, ECBB-Major, CIS-Major, ENTR-Major, FIN-Major, GBUS-Major, GBUS-Minor, IBAC, IBAI, IBCI, IBEC, IBEN, IBFI, IBGB, IBMG, IBMK, IBSC, MGMT-Major, MKTG-Major, MKTG-Minor, SCMG-Major, or CNST-Major
Restriction by Class - Junior, Senior, or Second Bachelors standing

Keywords: marketing, business
Updates: Change to major restriction 8/2016, effective Winter 2017