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Apr 30, 2026
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2023-2024 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 525 Global Marketing
Global marketing issues are examined with emphasis on the design and implementation of strategies for global markets. Students gain knowledge and skills in cross-cultural issues as well as in global market segmentation and positioning, global marketing research, and global marketing mix. Case analyses and projects are utilized to this end.
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Winter (evening or online) and Summer I (online)
Prerequisites - MKTG 510
Restriction by Major -
Restriction by Degree Type - Graduate standing
Equivalent Course(s) -
Course History -
Course Rotation added 8/2014
Class listings and details page
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