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Feb 05, 2025
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MKTG 630 Sales Operation Management
An intensive investigation of the sales function and its relationship to the total marketing program. Topics considered include setting sales objectives, formulation of sales strategy, development of sales organization, relationships with distributors and dealers, public policy as it relates to the sales function, analytical tools for forecasting sales, qualitative and quantitative measures of sales performance, control of sales operations and integration of sales and other marketing functions. Reviews of the literature in the sales field and cases stressed.
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Fall (evening, in-person)
Prerequisites - MKTG 510
Restriction by Major - MBA , AIAC , ACAC , FIN-Grad Cert , ACC-MS , IS-Grad Cert , MIS , ENTR-Grad Cert , HR-Grad Cert , OD-Grad Cert , HROD/HROC-MS , EBUS-Grad Cert , INB-Grad Cert , MKTG-Grad Cert , SCMG-Grad Cert , or BA-Grad Cert
Restriction by Degree Type - Graduate standing
Equivalent Course(s) -
Course History -
Class-level restriction updated 11/2019; Course Rotation updated 10/2019; Course Rotation added 8/2014
Winter 2025 Course Sections
Fall 2024 Course Sections
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