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Feb 05, 2025
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MKTG 645 Database Marketing
This course teaches how databases are properly created and effectively used in marketing. It offers an in-depth, practical coverage of the strategic and tactical decisions involved in marketing database development, maintenance, warehousing, and mining. It emphasizes how organizations can establish and maximize their relationships with customers using databases.
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Fall (evening or online) and Summer II (evening or online)
Prerequisites - DS 501 and MKTG 510
Restriction by Major - MBA , AIAC , ACAC , FIN-Grad Cert , ACC-MS , IS-Grad Cert , MIS , ENTR-Grad Cert , HR-Grad Cert , OD-Grad Cert , HROD/HROC-MS , EBUS-Grad Cert , INB-Grad Cert , MKTG-Grad Cert , SCMG-Grad Cert , or BA-Grad Cert
Restriction by Degree Type - Graduate standing
Equivalent Course(s) -
Course History -
Class-level restriction updated 11/2019; Course Rotation updated 10/2019; Course Rotation added 8/2014; Prerequisite Change 7/2011, effective Fall 2011
Winter 2025 Course Sections
Fall 2024 Course Sections
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