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Feb 05, 2025
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MKTG 655 Strategic Brand Management
This course addresses important branding processes and decisions faced by organizations. It blends theories and practices of product and brand management to promote active learning. Particular emphasis is on understanding the psychological principles and buying behaviors to improve managerial decision-making with respect to positioning, product features, pricing and distribution.
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Winter (evening or online) and Summer II (online)
Prerequisites - MKTG 510
Restriction by Major - MBA , AIAC , ACAC , FIN-Grad Cert , ACC-MS , IS-Grad Cert , MIS , ENTR-Grad Cert , HR-Grad Cert , OD-Grad Cert , HROD/HROC-MS , EBUS-Grad Cert , INB-Grad Cert , MKTG-Grad Cert , SCMG-Grad Cert , or BA-Grad Cert
Restriction by Degree Type - Graduate standing
Equivalent Course(s) -
Course History -
Course Rotation updated 10/2019; Course Rotation added 8/2014
Winter 2025 Course Sections
Fall 2024 Course Sections
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