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2023-2024 Graduate Catalog 
    
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2023-2024 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.

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MKTG 665 Seminar in Consumer Behavior

A seminar designed to study theories and models of consumer behavior, with an emphasis on applications of theory to the development of marketing strategies.

Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Fall (evening or online)

Prerequisites - MKTG 510  
Restriction by Major -
Restriction by Degree Type - Graduate standing

Equivalent Course(s) -
Course History -
Class-level restriction updated 11/2019; Course Rotation updated 10/2019; Course Rotation added 8/2014


Winter 2025 Course Sections

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