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Apr 30, 2026
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2023-2024 Graduate Catalog This is not the most recent catalog version; be sure you are viewing the appropriate catalog year.
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MKTG 581 EuroMarketing
This course provides latest insights on the European Union as the largest developed single market in the world. It addresses the implications of directives governing the integration of European markets and the strategies that the American businesses should use to stay competitive in Europe.
Credit 3 hrs
Grade Mode Normal (A-F) Course Rotation Summer I (Traverse City)
Prerequisites -
Restriction by Major -
Restriction by Degree Type -
Equivalent Course(s) -
Course History -
Course Rotation added 8/2014
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